Case Study 5
In this age of information overload, good information management tools are sorely needed. And if such a tool can link the two worlds in which information circulates—the digital and the physical—then infor- mation overload can be overcome.
Evernote and Moleskine, two renowned companies that endeavor to make note taking more efficient and more comfortable—the former in digital version and the latter, in print form—have combined forces to provide Evernote Smart Notebook, a Moleskine notebook with advanced features. It links physical note taking with software, enabling easy organiza- tion of access to notes, anywhere and at anytime.
Evernote is a single software platform for taking, or- ganizing and searching notes across multiple devic- es. Beyond written notes, it enables users to store photos and sound clips, and to capture text and images from websites.
Business at Moleskine, whose products are known for being elegant and practical, is growing. Their
notebooks are a channel for people to write down their experiences, express their personality and let their imagination roam free.
Sixty percent of Moleskine clients use digital tools, the most popular of which include Ever- note. The Evernote Smart Notebook has a fea- ture called Page Camera, which enables users to take a specially formatted snapshot of their written notes or sketches using their smartphone or tablet. Users can control the contrast and brightness of the image, and can perform text searches, thanks to optical text recognition. It also includes smart page-markers for text and drawings, which are recognized (via the user’s digital camera) for subsequent compilation of re- lated digital files into a single folder. This ensures the same level of organization between the phys- ical notebook and the digital data. The Evernote Smart Notebook also includes 3 free months of the service Evernote Premium, which offers ad- vanced functions not included in the free version of the software.